His lessons were that:
- The previous decade’s fast growth rates in broadband adoption was not sustainable into this decade;
- Barriers to adoption are more complex than we thought;
- The non-adoption problem is solvable. The research showed that non-adopters aren’t a hopeless group of (mostly old) people who dislike technology. The right kinds of programs can lure people to broadband;
- Smartphones help close adoption gaps, but have limits as standalone access devices and are mostly used to add to users’ access means, not as a substitute for wireline.
- Developing a “best practice” tool-kit on broadband planning to help states and localities better engage with stakeholders to improve their broadband environment, and;
- Using reform of the Lifeline/Link-Up program to direct a portion of Lifeline funds to state and local planning and program activities to support broadband.